bambinos

Bambinos is a magicial childrens store in the heart of Ennis. The bambinos brand mark incorporates a combination of simple geometric shapes. The brand uses these shapes as its base – creating an adaptation of patterns with a fun twist to reflect a child’s personality. The shapes are used to link all communications within the store and its collateral from bags, gift vouchers and stickers, name badges, tags and in-store branding. The bambinos colour palette was carefully selected to compliment the store interiors, to appeal to both genders and to stand the test of time. The tone of voice of the brand is fun and youthful. The tagline “for the littlest people” supports the brand and sympathetically appeals to the shopper.