west cork eggs
West Cork Eggs come from a rural, family run farm in Rosscarbery. The visual focus for this brand was to communicate the organic nature of the product and also the love the owners have for their hens and in turn, how great their produce is. The identity focuses on the hen which contains a heart shaped yolk to reinforce this ‘love’. The tagline ‘happy hens, happy customers’ communicates that these eggs come from well looked after hens, ensuring the produce is fresh and flavoursome. Colour is important to communicate the product on offer and its country origins. The brand personality is within the visual language which is integral and reflects messages about the owners story and also about the running of this farm that produces such fresh, free range eggs. The bold personality leads to clear brand positioning and bolsters the brand across design collateral.
west cork eggs
branding | tone of voice | packaging | print
West Cork Eggs come from a rural, family run farm in Rosscarbery. The visual focus for this brand was to communicate the organic nature of the product and also the love the owners have for their hens and in turn, how great their produce is. The identity focuses on the hen which contains a heart shaped yolk to reinforce this ‘love’. The tagline ‘happy hens, happy customers’ communicates that these eggs come from well looked after hens, ensuring the produce is fresh and flavoursome. Colour is important to communicate the product on offer and its country origins. The brand personality is within the visual language which is integral and reflects messages about the owners story and also about the running of this farm that produces such fresh, free range eggs. The bold personality leads to clear brand positioning and bolsters the brand across design collateral.
