willow
Retail Excellence National Store of the Year 2018 is willow. With locations in Ennis and Galway the store offer buyers some of the world’s most celebrated brands including, Ted Baker, Ash, Almost Famous and Finders Keepers to name a few. The brief was to create a a brand that feels classic and sophisticated, but also with a sense of eclectic fun. The revisited brand reflect the core ethos of the store – an honest, friendly, welcoming store that is full of personality. The design approach appeals to the polite, fashion conscious woman who has a cheeky, fun side to her.
willow
branding | visual language | brand environment
Retail Excellence National Store of the Year 2018 is willow. With locations in Ennis and Galway the store offer buyers some of the world’s most celebrated brands including, Ted Baker, Ash, Almost Famous and Finders Keepers to name a few. The brief was to create a a brand that feels classic and sophisticated, but also with a sense of eclectic fun. The revisited brand reflect the core ethos of the store – an honest, friendly, welcoming store that is full of personality. The design approach appeals to the polite, fashion conscious woman who has a cheeky, fun side to her.
